Lala is a social media platform that allows users to share their favorite articles, images, and videos with other people. With Lala, you can also discover new content which interests you, as well as follow your favorite celebrities, influencers, and bloggers. As of May 2018, there are over 2 million registered users on the fresh lala singapore network.
Though Lala’s success is undeniable in today’s modern digital world, it didn’t always have an easy time taking off when it was first launched three years ago. To understand how this happened, we need to look at the company’s founders, Noah Brier, Philip Thomas, and Robert Lowery. Before starting this venture together in London, they all had previous experience with failed startups.
Lowery, who is one of the co-founders of Lala, had previously started a company that allowed users to share their favorite songs with other people on their mobile phones. This company failed, and he was left with a lot of money that needed to be spent. Lala was launched at TechCrunch Disrupt in 2011 as a simple, streamlined platform allowing users to share all sorts of media, from articles to videos. However, for them to succeed, they needed something to draw people into the platform. This was when they decided to change their focus toward the entertainment industry and began targeting big stars such as Katy Perry and Lady Gaga. This paid off, and they reached over 2 million active users within a year.
From there on, the company continued to grow at a rapid pace, and in September 2013, it had over 7 million registered users who were divided into two categories; celebrities and regular users. The number of registered celebrities, remarkably, was increasing exponentially, with the likes of Katy Perry, Selena Gomez, and Justin Bieber among the top ten Lala users. In May 2014, during this period, Lala raised a further $17 million from an investment from Goldman Sachs, which valued them at around $60 million. This gave them enough capital to expand their content offering, which includes videos, images as well as articles, and photos.